Use case · Decision intelligence
Decisions get made on time, with the reasoning written down.
Decision intelligence is the state where every product in your portfolio gets a clear next move on a predictable cadence, and the reasoning behind each move is captured the moment it's made.
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For a small studio with 3-20 live products, the bottleneck is rarely data; it's the time and attention to read it and pick the next move. Qualia monitors the portfolio, detects what changed, and drafts the decision. A human on your team signs off before anything ships.
By Doğan Turan, Co-founder, Qualia
Best for
Small app and game studios, 2-10 people, 3-20 live products, where founders are still personally reading every dashboard.
What changes for the studio.
The "Before" column is what most small studios tell us their week looks like today. The "After" column stays inside Qualia's real posture: monitor, detect, draft. A human signs off.
Monday morning
A founder opens six dashboards before standup, screenshots the worst movers into Slack, and hopes someone picks them up.
Open Qualia, read the drafted moves for every product, approve or edit, move on.
Time from signal to decision
Days. A metric moves on Tuesday, gets noticed Thursday, gets discussed the following Monday, gets acted on later that week, if it isn't forgotten.
Qualia detects the change and drafts the response on the same review cadence; the human approves it.
Why a decision was made
In a Slack DM, a half-finished doc, or someone's head. Three months later nobody can reconstruct why you raised the price.
The detected signal, the drafted move, and the human's approval all live on one record per decision.
Questions studios ask before adopting this.
Built for studios of 2-10 people running 3-20 live products. Human-in-the-loop by default.
No. Qualia drafts the next move for each product based on what it detected. A human on your team signs off before anything ships.
The default review cadence is daily for live products, with on-demand drafts when a tracked metric crosses a threshold you set. We tune the cadence per studio during onboarding.
The current scope is store listing changes, pricing and promotion moves, ad spend reallocations, and live-ops event timing. We're explicit about what's in and out of scope before you sign on, and we don't pretend coverage we don't have yet.
On a per-product decision record in Qualia. Each record carries the detected signal, the drafted move, the human's edit or approval, and a timestamp. It's the thing you read in three months when you want to know why you did what you did.
Weighing this against another tool?
If you're evaluating decision intelligence against tools you already use, start with one of these honest comparisons.
Related glossary terms.
Short definitions for the operating concepts this page touches.
See it on your own portfolio.
The fastest way to know whether this changes how your studio works is to put your real stores, ad networks, and analytics in front of Qualia. Book a 30-minute call with a co-founder.
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